
ANIMATION SEMINAR
Panel and discussion topics
Dublin Chinese New Year Festival
(tickets FREE – reserve your place at eventelephant.com/dcnyfanimationseminar)
Time: 9.30am to 2pm
Date: Friday 4th February, 2011
Venue: Civic Offices Conference Centre, Wood Quay
Seminar consists of discussion sessions, and Q & A
PARTICIPANTS:
Paul Young, Cartoon Saloon
Gillian Higgins, Head of Production, Brown Bag Films
Jennie Stacey, Head of Development, Brown Bag Films
Jason Leigh, Crystal CG, China
Yao Guanghua, Shanghai Animation Film Studio, China
Jimmy Murakami, animation director
Kevin Lynch, Clerkin Lynch Solicitors
Cathy Holahan, Enterprise Ireland
Chaired by Damian Farrell of Caboom
9.30am Introduction
Damian Farrell: 10 things you need to know about China
9.40-10.25am Co-Productions
- What is a co-production?
- What are the sources of funding?
Panel presentation and discussion: Damian Farrell/Paul Young/Jennie Stacey
10.35-11.20am Out-sourcing
- How do you pick a studio?
- Further description of how the MDA in Singapore works and how it introduces companies to one another
- The importance of having somebody on the ground in China, if problems arise, who understands the pipeline being used in Dublin – that is, the integration of software, files, etc.
- What are the issues that need to be monitored in terms of over-runs
- Where can you meet studios based in China? At what conventions?
- What are the dangers to look out for?
- What is the majority of out-source work to China? Is it CGI?
- What is the split of animation in China – flash, CGI, gaming?
Panel: Damian/Gillian Higgins/Jason Leigh/Paul
TEA/COFFEE
11.40am-12.25pm Doing Business in China.
- What is the culture of business in China?
- How do you approach the marketplace in China?
- How should you prepare for areas like I.P. protection?
Panel: Damian/Cathy Holahan/Kevin Lynch/Jimmy Murakami/Jason
12.35-1.30pm Animation in China
- Visuals of the animation “spike” in the 1980s – the golden age of Chinese animation
- What are the challenges now?
- A description of what talent there is in China; that is, where their specialities lie
- How does the education of talent work in China?
- Where are the opportunities for international co-producers?
- Does Singapore have a model in the MDA that China will try to emulate?
- How would Kung Fu Panda have worked if it had been made by Chinese studios? Similarly, The Simpsons, what if that were left entirely to the Chinese to make?
- How do you straddle the cultural divide between a western audience and a domestic Chinese one?
- In other words, how do you mould Chinese material so that it is palatable to a western audience?
- The restriction of western content on Chinese TV and the quotas enforced
- Could an Irish animator with a western philosophy or idea sell to a Chinese broadcaster?
Panel: Damian/Yao Guanghua/Jimmy Murakami/Jason
LUNCH (1.30-2pm)
(provided by Dublin City Council, at Wood Quay Conference Centre)
ENDS.
Opening Film of the DCNYF Chinese Film Festival
Friday 4th February, IFI, from 6pm.